It is my brand! This is what every brand owner wish to hear from their customers.
Brand Loyalty is a word in the world of business that reflects a profound relationship between the customers and a brand. When a brand meets the expectations of the customers and they feel value added they not only become a permanent customer but also advocate your brand in their community.
For example we all know that Apple one of the leading brands in smartphones has acquired a loyal following which has played a huge role in its success worldwide. It has gained such a confidence that once customers used their gadget found it difficult to switch to others popping in the market because of their high promising standard of innovation.
Well I my self is a Fan of Apple they revolutionize the phone industry every time they launch a new product. That is something begins from the inside out. Loyalty doesn’t come so easily.
Loyal customers are no doubt an asset for your business and this brand loyalty develops when a brand acknowledges the customers identity.
New Era and Brand Loyalty
Now a days there is an increasing practice of brand attachment and the aim is to discover the universal truth about the drivers of loyalty . Because of an increasing demand for companies to offer unique, genuine and appealing product these efforts are becoming particularly important. In this era of modern communication and social media interaction ignorance could wreck the brand loyalty and its sales.
Company History Matters!
Loyalty encompasses company history. People get inspired by the stories of origin and struggle. A Research that had been conducted at Harvard University shows that these feelings of sympathy increase loyalty. A company that ventures an underdog’s journey full of passion and determination produces higher level of customer loyalty than companies with mainstream personality.
For example Baskin Robins have shared a detailed history of their origin that how the two owners started with the idea of an innovative ice-cream from 1945 during the World War II for their fellow troops.
Keys to Brand Loyalty
Be Crystal Clear in your vision and mission. Your transparency is a major factor that will influence your customers. Build Relationships by embracing social media and internet. Talk people directly and ask what exactly they expect from your company. Check who and how many are behind your logo so that you can target them in future for further production sales.
Inspire through your vision. Spread a message that will capture your customer’s mind as well as emotion to remain loyal to your brand. If you show the passion and dedication to your company the people will be okay to overlook the odds and anomalies.
Once you succeeded in creating brand loyalty people won’t switch to other brands even the offers are made at low prices and it will keep your revenue and market share at the top. You will then definitely come to know that why brand loyalty is a priority in business world.