Do you know how to Integrate CRM? Automated Marketing Platforms are wonderful for helping you to automate your marketing experience. But In order to achieve larger goals, you must integrate your marketing platform with customer relationship management (CRM) system to take your marketing automation to next level.
CRM offers greater benefits in sales and marketing when integrated into your business software system. Tight integration of CRM system allows you to transfer lead information between marketing and sales.
Why Do you Need Integrate CRM?
CRM is extremely valuable to help you keep inform, delegate task easily, and identify customers trends. A CRM helps you to manage customers, prospects, and sales information. It keeps tracks of customers and their relationship to you.
Types of CRM Available
There is a wide range of CRM available in the market to choose from depending upon your business needs. Some of well-known are:
- Microsoft Dynamics
- SalesForce
- NetSuite
- Zoho
- Sugar
- Infusion soft
Most of these systems have the same type of utilities like:
- Customer’s tracking
- Targeted Marketing
- Generating Leads
- Customer’s communication
Efficiency
CRM system replaces manual process and gives error free results. The CRM platform integrated with business system enable companies to interact with their customers in the ways they want to be communicated.
Return on Investment
The effectiveness of marketing campaigns can be improved with stronger alignment between marketing and sales. It helps determine the true ROI of marketing campaigns. It also ensures you to give a strong return on your marketing investments.
Data Integrity
Integrate CRM and identifies important information such as competitive data, follow ups and demographic sales records. It provides the ability to update records in real time.
Security of data is vital to the success of any organization. CRM protects your valuable customer’s data and provides better data analysis with innovative visualization tools.
Increased Accountability
CRM helps the employee across the enterprise to identify their responsibilities to customers throughout the sales cycle. It adds layers of accountability to the customer management process.
Targeted Marketing
CRM displays a complete picture of the sales pipeline, which helps to identify and target customers with greater potential for your sales in future. It allows you to fine tune marketing strategies to make them more productive.
Improved Analytics and Reporting
The beauty of CRM applications is that you have a full range of reports on products and their sales. CRM provides centralized information which gives powerful analytics and reporting tools to give a better insight of the marketing trends.
Enhanced Customer Experience
Nowadays customers expect a streamlined, customized experience for communication. They hope that you already know who they are and what they need. CRM enables you to quickly identify your customer along with their contact information and primary needs.
CRM can recommend additional products that match their profile or interests. It gives the ability to your representative to recognize who they are dealing with. It makes the sales process more effective and productive.