Have you ever asked your customer how they prefer to receive messages? Well probably not, most marketers don’t consider the fact that marketers never ask their customers for their preferred channel for the communication.
In today’s digital world there are multiple channels and avenues to communicate with customers. It is necessary to understand how critical it is to send the right message through the right channel to the right person at the right time.
How to Analyze Marketing Channel?
So how to analyze that which channel to use first for your different type of messages? When it comes to marketing you wonder how to choose the best channel to boost your bottom-line to deliver your messages.
According to a survey, the customer communication preferences are more inclined to social media and mobile yet to drive sale campaigns and promotional awareness email marketing outperforms. Email is more successful and profitable channel to target for marketing. Survey shows that up to 70% of customers respond to email.
Customer’s Permission Matters
Generally, customers expect that marketers understand to deliver the message through their desired channel tailored to their particular needs and contain meaningful information only. They don’t want to hear from the marketers they have welcomed to contact them.
Customer becoming your “Fan” doesn’t always represent the expression of permission. You have to make sure first if they are looking for the services you are delivering. Just ask them directly if they are interested in your services so that you can communicate with them on their desired channel.
Challenges
Whether from a large enterprise on a small retail shop, today’s buyer want to communicate on their how they prefer most.
- In start when are you are trying to make a relationship with your customers it is difficult to figure out that which type of communication channel they prefer.
- It is difficult for marketers to understand new modes of communication for e.g. twitter where you find yourself in a situation to limit yourself to 140 characters and still get clicked.
- A marketer from old generation finds it difficult to understand the communication mode of a customer’s belonging to a new generation like texting and WhatsApp.
So it is hard to adopt a style that is not your own. When you have to follow the different preference of different customers it gets more difficult. But with the right approach, you can engage your customer with you for a long-term.
Quick Ways to your Customer’s Wallet
Do not follow the latest marketing trend necessarily because they do not determine what your customer’s choice for communication.
Customers delight face-to-face interaction. Personalization and diversity are the main ingredients of direct marketing.
Facebook likes and Instagram followers do not fill up your marketing list. Use these social media platforms to hook them and use this community to help in building your brand credibility.
Use integrated choices channels about the channels that best suit your industry dynamics. Like banks and educational institution have their own integrated applications for communication.
Separate your marketing strategies from its execution role. Consult a channel specialist to analyze and determine which channel should me most effective.
To manage your customer’s relationship matters take a trial of our CRM solution.