Lead Source
The lead source is the primary source by which a lead came from to your website. When you need to evaluate the value of your marketing campaigns, a lead source is an important piece of data you use for that purpose. In today world, online marketing takes preference, marketers intend to meet consumers where they like to research. The following may be the important online lead sources.
Blogging
Blogging is an important lead source. You can make your websites the most effective for users through blogging efforts. Think about the person who doesn’t know about your company, one day he finds your latest blog through a long tail search, gets the information about your company, and becomes your lead.
Email Marketing:
Email marketing is the advance email promotion campaigns your company runs. Its general use is to send ads, request business, or solicit sales or donations. Email Marketing is meant to build loyalty, trust, or brand awareness.
Premium Content:
It is important to understand that your website encompasses a library of premium content or not. The resources like Ebooks, white papers, webinars, give value to your website visitors willing to exchange primary contact information for that given value.
Digital Advertising:
Digital Advertising is also known as internet marketing. It is used to deliver a promotional advertisement to consumers. In order to measure the effectiveness of paid channels regarding your banner ads, social ads, paid search click-through rates, examine user behavior after that first click.
Media Coverage:
Media coverage optimization can improve brand awareness and credibility and can make valuable your company towards top preference throughout the sales cycle.
Social Media:
Most of the customers either go to the social media for customer service or to consult friends and family for advice on upcoming purchases. The channel is increasing its Importance day by day for marketers to track the quality and quantity of your brand followers. Follow social media as your referring lead source for downloads, forms, registrations, and sales.