You got an email.
Internet tips and tricks are taking over the marketing strategies. Email marketing is one of the swarming tips to poke your customers for your sales and promotions. Through emails you can target a large audience in a short period of time and can receive an immediate response of your action. But there is a problem. Usually people don’t know how to make their emails eye catching to drag the attention of the readers?
Catchy Subject Line
New email notification only show sender‘s name and a subject line so to read the full content you need to click on it. So first and foremost technique to implement in your email marketing is to use a subject line that will compel its receiver to open it to discover what it is about. Your Subject line is like a hook you are going to tangle in your reader’s mind.
Start With Greetings
- Hello!
- Hope you are enjoying your day.
- Good Morning Dear.
Don’t just take a start with the subject of your email. Warm greetings matter a lot. Always start your email with some kind and affectionate words so that the receiver can pay attention to your message.
Send a Welcome Email First
Before sending your promotional email first take a start with a welcome email to introduce the customer about your work. A good welcome email will impact the customers to take interest in your next emails. Give them queries to think about like “How are you running a business in this digital era without any business intelligence tool?”
Ask them about their interest
People like to share their work and their experience with other. In your email inquire them about their personal profiles like where do they live, what is the type of their business, what are their interests , what are their buying preferences so that you can have an idea about their privileges regarding your product or services. Send them forms to fill and checklist to mark about their ideas relevant to the use of the product you want to sell them.
Use images and Banners
Image is something that cannot be ignored. Readers at least once must look at the graphical fascination in the content. So add an image or banner of your product with a line or slogan that will look like an ultimate solution they are looking for their problem.
Avoid Spammy Content
Be careful! Inappropriate emails go straight to the spam folder and you lose the customer. So you should avoid such content and wordings that will lead your email to spam. Don’t use misleading subject line, chaotic html code and bad links of sites having bad repute.
Do not annoy with Bulk Emails
Oh no you are blocked. Well people get irritated if you keep interrupting them again and again and you may get blocked. Take a break! Send email simultaneously with a proper timing gap. Don’t send email in the off hours. Do send reminder emails but they must not be sending on such basis that customers get disturbed and take a side.
Email marketing is an art. If you are able to conquer it your revenue is just a click away. Hope my article will help you to refine yours emails. Have a good day!