We all know that internet is now a powerful source of creating potential customers for small businesses but some still operate on a local level. Here are some hot tips on how to get new customers right on your doorstep.
Public Relations
First thing to remember about PR is that it does not drive an immediate result. You don’t need a separate marketing team for you PR objectives, just keep in touch with your local newspaper, maintain your relationship with media persons and journalists, and distribute a press release on weekly basis. PR events can influence the effects of promotion programs. Buyers and end users can be entertained with free promotional samples.
Local Directories
One of the best ways that a local business can be found online is by adding your company into the top online business directories. There are many popular online directories such as Yellow Pages, LinkedIn, Yelp and Foursquare. You should enter your details on all of them to get a maximum opportunity to be found by the customers who are actually looking for your services. Also sponsor a football match or any other sport event where team wears your logo on their shirts so that their community and friends will become your fans as well.
Donate your time by participating in services clubs or chamber of commerces; offer to be speaker at community events and centers. Donate your products to schools or churches and you will be repaid with significant amount of customers.
Website and Social Media Pages
These days, every size of business must own an attractive website that clearly describes your business and should be easy to find and navigate. While building a website, focus on the quality of your content and communicate your brand identity with an optimal search engine strategy.
Also use social media platforms like Facebook, Twitter, Pinterest, Instagram etc. These platforms let buyers engage in your business by giving reviews and feedback through comments and they can ask question related to your product which you can respond quickly.
Blogging
Blogging is another chance of being noticed and helps in SEO because you can make use of keywords and tags in your in your blog posts. By adding new and quality content, your website will be crawled regularly. It also provides an opportunity to interact with your readers by letting them add comments related to your blog and giving their reviews. Also add social sharing buttons so that followers can easily share the informative and attractive posts and you can have more people to discover and reach your business.
Video Marketing
Video has a potential to grab the maximum attention of the mass of audience to potentially drive the lead. Youtube is one of the world’s largest video sharing websites where you can create your own channel to upload your videos. It can be beneficial to forego traditional videos of your product and service and instead use animations, colors and effects along with link of your product.
So what are you waiting for? Follow these tips and start promoting your business. For more information just stay tuned.