The word “Marketing Automation” has got the most important place in the realm of business. It about creating relationships with your audience built on trust in your brand. Today’s technology is revolutionizing the marketing channels. It is scaling businesses towards growth more smoothly. Here ERP Gold provides a few automated marketing practices that can help to scale your business without losing authenticity.
Track activities
Automation of tasks and activities of the prospects in your database like opening an email, a visit to your website, clicks on the email link, filling of subscription form and making a purchase. Automation of these tasks keeps your marketing actions organized. You can handle history of your contacts and have an authentic conversation when you’re making a prospecting call.
Trigger Fast
For small business consistent communication is a burden. In this case, marketing automation can help you deliver a much better experience. It allows you to set up automatic emails, messages to respond automatically when a contact takes a specific action.
These automatic responders keep the line of communication open for your contacts and guide them for next steps to take.
Capture Leads
Marketing Automation allows you to gather contact information of your web page visitors to grow the list of your prospects. It captures leads that are going to impact your customer’s list. By adding values to your audience to tempt them to provide their contact information it makes it simple to stay in touch with them. Adding contacts and then segments them into different groups you can send relevant content that may be of exactly according to their interest.
Email Automation
Image: http://revenews.com
Better segmentations allow you to generate effective email campaigns. You can send emails that are actually going to be open and read. Email marketing keeps your business at the top of the mind of your prospects by sending them attractive relevant content.
When a contact fills a subscription form on your website you can add them to send nurturing email campaigns to keep them informed of your offers and promotions.
Warm Calling
As your contact show interest in your services and subscribe for your content, marketing automation scores them on the basis of their interests. This score let you analyze that which contacts are highly interested and which are least. Then you can follow-up contact with high scoring to make warm calls as you know that they are truly interested in your business.
Right strategies and practices of marketing automation burden off your plate and help you serve you the customers in a better manner and inspire more prospects for meaningful contact that increase your sales.
If you are looking for some efficient Marketing Automation Tools ERP Gold can help you!