What are the objectives and importance of business communication? Business communication is the vehicle that transports the two-way information in any business organization to perform the tasks and to achieve the desired goals. Business communication has the following important objectives.
Development of Plans:
Plans are the blue prints of future action courses. Plans are formulated for attaining the organizational goals. Therefore, organizational management required the accurate information to plan the ways. In this regard, the objective of business communication is to supply the comprehensive information to the concerned managers.
To Organize the Resources:
Various types of resources are required for the maintenance of an organization like human resources, financial resources and material resources etc. To provide these resources in organization at a right time is the key challenge for the managers and communication provides them help to overcomes the hurdles of these responsibilities.
Motivation of Employees:
To keep motivated their employees is always beneficial for an organization. It can be held to fulfil their financial and non-financial needs. Financial needs of the employees can be satisfied through monetary returns. Whereas, non-financial needs of the employees must be satisfied by the management through effective communication.
To Direct the Subordinates:
The job of a manager is to done the work by others too. For this purpose, managers need to direct, lead and control the employees. Therefore, to keep this hierarchy smooth, managers must to communicate with their employees in both formal and non-formal ways.
To Create the Conciseness:
Employees must be conscious regarding their responsibilities and job duties for the better performance of an organization. Communication must supply the basic and accurate information to perform their tasks.
Efficiency of Employees:
To increase the efficiency of employees, owners must communicate with them like to announce their performance allowances or increments etc. On other hand, by providing them necessary information regarding their tasks can be save their time.
To Convey Employee Reaction:
Effective business communication can calm and control the employee’s reaction on any unfair incident by giving them opinions, suggestion and guidelines etc. for the better environment of an organization.
To Attract the Consumers:
Through attractive offers and effective communication sales managers can attract many consumers for the increase in sales level. Increase in sales can be helpful for the financial stability of an organization.
To Educate the Workers:
An organization ever faces to adapt new technologies and organization must have to educate about them. For the better performance, it’s the duty of managers to make arrangements of educate them and it comes possible through effective business communication.