As a marketing manager, I spend a lot of time and resources in planning campaign and creating content. Well, obviously the end goal is to generate new leads that will convert into paying customers. We know that a swift stream of leads is necessary for a business to run smooth, but it’s not such an easy task. Attracting and obtaining a qualified lead is much more difficult than your thoughts. Different lead generation ideas are available on the internet world.
So how about sharing some clever ideas with you based on my experiences? Here are some actionable lead generation ideas to boost up your lead generting techniques.
A Product Video
Explain your offerings in a way that get the attention of majority. Video Content is one of the best ways to get an immediate attention. 65% of people are visual learners. According to a survey, promotional video content of products generates lead at a rate of 33%. Video keep audience engaged and inspires them to take action.
Create Evergreen Content
Post written in-depth may take a long time but they pay off over time. If you optimize them correctly then they can turn into gates that let in more and more traffic long after their published date. This steady flow of traffic generates opportunities for lead generation. So audit your content to identify and optimize popular posts that continue to draw traffic for a long time.
Your “About” Page is important
Optimizing your “About” page is essential for the success of your business. This is what people look right after they read about your product. People want to know who you are and what is you up to. The history or an inspiring story of your startup journey stimulate the lead generation. Write a solid value proposition which should be a call to action.
Easy Signup
When prospect visits your link and find something interesting to subscribe give them an easy sign-up form. People tend to lose interest for long and cumbersome sign-up forms. Fewer choices result in less confusion and this less confusion generate chances towards more leads.
Blog Consistently
Blogging is one of the old yet effective ways for lead generation. Blogging brings more followers and let prospect to have a look at your workplace culture. Through blogs, you can educate your customers on your products. The more valuable post you publish the more likely to get a high rank in search engines. Companies receive 97% links to their site through their blogs.
Take a Lead
To validate your marketing effort it is essential to fill your sales pipeline with leads. Lead generation benefits everyone in the company. The pressure is always on marketers like me to deliver qualified leads. Hope that following my effective ideas will bring forward potential leads for your sales department.
If you have any other clever lead generation ideas then share with me in the comments below!