What is Lead generation??
“Lead generation” is a marketing term that refers to a process of stimulating and capturing the interest of customers into any product or services of a company. The sole objective is to boost up the company’s sales. A company should search for cost effective lead generation, and the advent of digital channels (social media) in recent years has greatly helped this endevour.
But why is it important?
Time has changed and so has the buying process. Now that everything has come to the web, it has become a THE go-to source of information for most people. Due to this change, marketers have to invent new techniques to increase sales and catch the attention of online buyers.
The top 3 cost effective ways of lead generation to increase sales:
1) Networking:
Networking is defined as generating leads by making potentially profitable relationships. You can build interest and relationships with customers on social sites such as Facebook, Twitter, Google+, Snapchat and Instagram. Be authentic, consistent, and real-time to put forward the best foot online. Millennials respond especially well to this kind of marketing.
2) Emailing:
One of the best present forms of marketing is emailing. Whether you want to keep in touch with your customers to offer them your new service or you want to send any piece of information related to your service or product, e-mailing is a great way to get attention. As with social media, you MUST avoid spamming or offering too many “selling statements”. Focus on creating value for your customer and catering to their needs.
3) Prospecting:
Yes you can capture customers by prospecting too.
Prospecting is the way of finding potential customers for business. You can use few modern techniques to find leads, serve them, and in the end convert them into customers.
Firstly, make warm calls: Don’t be cold with your initial contact with new prospect. Be incredibly warm.
Secondly: Become a thought leader: Before reaching out to new prospect, establish yourself as a thought leader. You can do this by writing a blog, article or publication for an industry.
Thirdly, be a trusted source: Do not only use a static-script in prospecting and make sure you listen to your prospect and customize your conversation according to their needs.
Lead generation should be cost effective and captivating, our software helps you do both.
Have more ideas? I welcome you to share your thoughts for lead generation.