You have a website of your company and you think you are generating a lead? Wrong! This is a very big misconception because having a website is not the act of lead generation though it’s necessary.
Lead generation is capturing the interest of your potential customers for your sales and service to generate significant revenue. So how can you do this?
Let me tell you some of techniques you should put up in your internet marketing strategy for the lead generation.
1. SEO
Search Engine Optimization of your website is necessary so it is ranked higher in the list of online search engines. It allows the potential customers to discover your product and services at the priority basis and they can be organically drawn to your website.
Keywords are the main ingredient to the recipe of your SEO. To get the more visitors you have to match your keyword strategy to that of the thinking of your customers. Use external links to add in your content so that if customers search another link your website will pop up in that case to.
Read Here the stats of SEO that 62% of the users open the link on the first page of the search results.
2. AdWords
Google AdWord is another powerful tool for the lead generation. It has made advertising easy and available through a live auction style and publishing the ads at the top of the search result for the users searching for the relevant information. To use Google AdWord for your business you first have to understand the mindset of the people who make online search when they are looking for an answer. Use concise but captivating headlines and Meta description to resonate with their thinking.
Cost Per Click is that you pay for the clicks on the ads. You set a maximum bid for your add and cost of it depends upon several factors. Each ad has its own daily budget. Allocate your budget to the campaign of bestselling product of your company. Check AdWords
3. Social Media
Usually marketer thinks that no one is going to buy their product because of a Tweet. Now you are underestimating the power of social media. The truth is social media is way more than your thinking. Using it wisely you can generate real and potential leads for your business. Facebook, Twitter, LinkedIn and Instagram are those tools through which your business can be viral within a very cost effective way.
Social media is now a very diverse and major platform to target the customers on a large basis of number. They also run your paid ads on their site by targeting which of the user is searching for product similar to yours.
So today lead is all about magical content, video marketing, paid ads and email to target potential customers to fill your sales funnel. As it all done online so it is easier and quicker and budget friendly.
Stay tunes for more information about lead generation ideas.