Business Listing Attributes is a directory or a website of basic information which list all business that falls in some category. Business can be categorized by type, size, location or activity. Now a day’s business listing is compiled online to search through a web directory. Internet users now conduct quick searches on online directories. So it is necessary to make sure your business is listed on popular online directories.
Some of know business directories are:
- Bing
- Yahoo
- Yellow Pages
- White Pages
- Yelp
For your listing to pop up in search at the top you need to consider these business listing attributes:
Yours Title in Business Listing Attributes
Title of your business is one of the important factors for a good ranking in local search engines. A consistent and simple title across all data sources helps the search engines to find the existence and location of your business when a related search is made. It should be a business’s real world title. It must include a simple descriptor that helps customers to understand what your business offers.
Links and Citation
Search engines use two factors to find out about your business Visiting Links and Tracking Citations. Business with the most links and most citation from official websites in your area will be rank highest. So make sure that you list your business name, location, contact numbers and website as many places as you can.
Categories
Search engines allow listing your business into more than one category to describe the nature of your business. Search engine use the category data when finding which business to show for particular searches. Search engine do not display when business is uncategorized. If you miscategorize your business you are also going to lose your customers.
Review and Ratings
Some of customers who wants to buy the product or services you offer may look for reviews and rating from your current customers. A good and favorable review persuades prospective customers to select your product. It is necessary to engage your customers for reviews, feedback and rating. The search engines also highlight businesses with high ratings. They can defiantly influence the searcher’s decision to prefer your business.
Attractive Visuals
Attractive photos and videos catch the attention of users more than written information. They increase the number of clicks for a particular listing. They offer a quick way to show your business at the top. A captivating picture helps you to stand out in numbers of businesses with similar as yours.
Social Factors
Some business listing platform enable you link your business with social websites. The social component of SEO is growing stronger. Business directories enable you to interact with your followers from Facebook, Twitter, Instagram etc. Social media activity has a speculative influence on overall rankings in search engines.
Final Consideration
The most important thing is keeping up with the changes in rules and policies of the directories. The latest opportunities and offers for promotion of business from the search engines is the best thing to capture to be visible in local search.