Do you know How to Track Customer Acquisition? Marketing channels are specific platforms which organizations use to deliver their message that can reach to its potential prospects. Channels can include, people, actions, proceedings, events, personal contact or social media platforms.
Traditional modes of marketing
The traditional channels for marketing i.e. newspapers, magazines, brochures, pamphlets have boundaries and limited to the required specification.
They were used for one way communication only and the customers could not respond back via same channels. They were too slow to generate a timely response and were not efficient for marketing purpose.
Advanced Channels
Now a day communication is so easy and advanced that your message can reach to your receiver with the speed of lighting with just a few clicks.
There is a lot of channels available for customer’s acquisition that companies and individuals can use to acquire new customers when planning for a startup.
These channels include email, websites, social media sites, mobile apps and Google advertising. You need to be smart in this case as different channels require different skill sets to succeed.
For this purpose use the data of your prospects and customers to analyze the better and smarter way of customer acquisition and retention.
Look for Best ones
Do not waste your energy on all the available channels. Look for one or several best channels best suit for your business where you can target more customers to produce a meaningful outcome. Instead of using multiple channels work with few best channels by doubling your efforts.
Review and Analyze
Review all available channels. Keeping the skills and experience of your team make a list by prioritizing the channels you most likely want to go for.
The analysis of channels and prioritization allow marketers to put their efforts in the right place in the best ways. Focusing on the best medium to connect with customers is going to influence their company in many ways to achieve its goals.
Customer’s preference
Also keep in mind the preference of your customers and the latest trends in the marketing sector. Not every channel generates faster results. Inbound Marketing takes normally 4 to 6 months to give significant impact on your business.
Understanding your audience is also a critical component of marketing. Closely look at the personal and professional characteristics of your customers to identify their preferred channel for communication.
For example and old age customer would more likely to communicate over a voice call than on any latest chat application.
Test and Select
Before making a final selection, test the channel first. Set up some scales to measure the efficiency of the channel corresponding to your business.
Follow the reviews of other business people regarding the channel to get some more help in testing and selecting the good one.
Take at least one month to test channels in parallel. You will defiantly find more than one channel that performs best and you can put your efforts in the right direction.