In a new startup, every employee is supposed to play a role in selling company’s product. A person with sales background and experience find it easy to play his role, but a non-salesperson needs to look for some tips to get a hold on it.
Here I am sharing some of my tips for a non-salesperson as well as a sales person that will make it easy for every employee in your company to promote and sell your product or services and build healthy customer relationships.
Focus more on Connecting
Customers are simple and ordinary people like you. Try to focus more on building connection with them rather than selling. It will help the customer to trust you. Once you gain their trust they would more likely to buy from a trusted person than other vendors in the market. If you try to sell your product through lies and fraud you will lose reputation as well as your customer.
Know your Customer
It is necessary to know who you are talking to. Try to find answers to the following questions first before making a connection
- Is this person going to listen what I have to say?
- Does he know anything about my product or services?
- Is he using any similar product or services?
- What is lacking in the product he is already using?
- How my product is going to benefit him?
- Is this person having a flexible mindset to try other brands?
- Is he really going to buy my product?
Cost is the second option
The low cost does not always sell a product, it benefits do! Try not to sell on the basis of low cost that attracts customers on a short-term basis. If the product is having good features, highlight them.
The benefits of the product leave a long-term impact on customer’s mind. The customers tend to pay more if they find the features favorable for them.
Pinpoint the client’s concern and match how the benefits of your product are going to help them. If you mention the potential ROI they will have using your product they think positively to pay if the price is little higher.
Understand customer’s emotion
Emotions matter more than money. Customer’s emotional response towards a product or service influences the sales. If a company fails to align itself with the emotions of customers which are the most profitable behavior it is going to lose a very big opportunity to stand out in the market.
Take care of your valued customers on events that motivate them emotionally. Send them a gift and little tokens of gratitude on the events like birthdays, anniversary, Valentine’s Day and other religious events.
This will work as a reminding them the existence of your services and keep them engage and happy with your business.
Accept Negative Feedback
The feedback either positive or negative is valuable. The negative feedback let you know that what is lacking in your services that customers really want.
If customers do not like any product or service they just find new vendors. But if they response by telling what they wanted is the way of saying that we expect more.
So listen to the objections with an open heart and try to overcome them to satisfy your customers.
Hope my simple tips going to work for acquiring customers for your new business startup. Stay tuned to learn more helpful tips for your business.