Now a day’s, email campaign or email marketing is one of the best marketing practices. Around 70% of the consumers prefer email for the communication over other online media. A well-organized campaign can result in:
- Lead Generation
- Increased sales
- Brand Loyalty
- Significant Business growth
After sending an email, marketers are supposed to record the response and generate result reports accordingly. But how will you manage this response record?
Go through this article and you will come to know the prospects of handling email results.
Email Campaign or Marketing Metrics
There is some important metric used in email compaign
Delivery Rates
It is the starting point of your campaign. It is the measure to monitor the strength of your email list. A high delivery rate means you are reaching your targeted audience. While low rates mean you still need to work on a strong subscription list.
Open Rates
Email has sent. Not everyone is going to open it. Now the next step is to ensure that the client read the email. To compel your receivers to open the email you need to use a catchy subject line. The rate is measured by dividing the number of opened email by the total number of emails sent.
Bounce Rate
Bounce rate is the rate of failure of emails. It is of two types
- Hard Bounce Rate in which the email is not delivered to recipient due to invalid email address or domain failure.
- Soft Bounce Rate in which email is not received by the recipient due to temporary delivery issue i.g. inbox full, down server.
Deliverability
It is measured in two ways:
Returned email Deliverability: It is Number of sent email minus the number of bounces received.
Inbox Deliverability: Number of emails delivered to inbox minus the number not received or went to spam folder.
Response Rate
The subscriber has opened your email. Now it’s time to send him/her some selling signals. It is the rate of actual response of the emails. The content of the email should be attractive and relevant enough that customer is going to respond your email. Segment your list according to your audience interest to get a high response rate.
Conversion Rate:
Number of Activities performed in the result of the email received e.g. subscription, registration, download or transaction from a cart.
In the planning stage of your email campaign, it is necessary to focus on specific goals to get your desired outcome.
For your email, marketing campaigns utilize any tracking or analytic software. To determine your act of sending bulk email was a success or not it is necessary to track your campaigns. We have an email tracking feature integrated with our ERP.Gold that will help you to achieve higher success rate.