Do you know what is Mailchimp and How to Integrate with MailChimp? Mailchimp is one of a popular email marketing application that delivers millions of emails in a day. You can integrate it with your business software application for sending a bulk of email to the customers.
MailChimp API
With your MailChimp account, you can integrate and synchronize any application by using the Mailchimp API. It manages segmentation of your email audience, updates member info, batch subscription, and unsubscription. Sign up dates and IP address tracking records of the interested groups.
MailChimp API is not just about sending bulk emails. It allows you to record every little stat of your affiliated links. It can be linked to other systems like CRM, CMS, eCommerce etc. It handles email list, delivery and tracking leaving no worries on your mind for your email handling problems.
How to Integrate with MailChimp
This integration lets users sign up. It automatically adds a new contact to the contact list of Mailchimp campaign from the information collected through a Form.
We integrated ERP.Gold with Mailchimp to let business people send emails to a huge number of clients with a single click.
Form Specifications
First of all, you have to build a form which will collect your email subscriber information. Include check boxes field to let users opt-in to the email field and mailing list.
You form can assemble the necessary information of your subscriber. For example First name, last name, tags or groups you have used to categorize your audience.
Integration Steps
Following are the steps to add the integration:
- Sign in and go to the Forms.
- To the right of the form click Add Notifications.
- From the drop-down menu select MailChimp and click on Add Integration.
- Click Connect to MailChimp that appears in the new box.
- A new window will open. In this window, log in to your MailChimp account.
- Select the list you want to add to the form through Add to this list.
- Select your opt-in field to ensure that you add users who want to be on your list.
- Check Send opt-in email option to send a confirmation email so that user must click a link before they are added to the list.
- With Match Field option select how you want to map your data in form’s field.
- Click Save.
Conclusion
MailChimp API let you synchronize your database for better listing and efficient campaign management. It assists in to link campaign statistics, segment campaigns, add subscribe form, create client portals, track purchase history, and synchronize email activity and a lot more. It also manages subscriber preferences to identify lead from contacts and generate lead pages.