“I just heard, the customer gave the go-ahead. Yeah, tell the boss; let’s go celebrate!” – Every Sales Guy at Some Point
Not so fast. Closing the deal is actually the beginning.
“You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise.” Patricia Fripp
It’s obvious sales people are more focused on the closing of a deal and getting commission, but a satisfied customer is a gateway to your future sales. So you also need to follow up after the deal is made.
Happy customers become a source of additional value after the first deal. For boosting revenues and profits the on-boarding of customer’s satisfaction is essential. Without a follow up it is quite challenging to estimate your customer’s satisfaction.
Customers need help after closing the deal but are sometimes reluctant to interact with you as they purchased the product and they don’t always understand it comes with support. To create brand loyalty, you always need to be there for your customer. To follow up, make a phone call or send an email to inquire about the product and if they need any guidance. By providing free help you are giving a reason for the customer to make your brand their first choice.
I think that by now everyone knows today’s customer is highly connected through social media, feedback sites and review portals. Give a good experience along with additional values and care to share it in their community. Through well versed follow up you will create a brand advocate who is going to convince his friends that your company gives matchless services.
THIS is the single primary reason follow up is an essential spice in your presentation. Follow up has the most direct impact on your current and future revenue. During the start of your business swift and adequate follow up in your marketing agenda can provide support to make effective deals on long term basis.
Keep Calm and Follow Up!
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