Don’t use a CRM? Well, then you might be not fully aware of its amazing benefits.
Customers Relationship Management (CRM) is a software application designed to streamline your business process by tracking interactions with prospects and potential customers.
Regardless of the size and development, every business needs an effective tool to manage its customers. Implementing a CRM might take considerable time and money, yet its ROI is the countless and long term.
Here are some key benefits that will make you think you are missing something important for your business.
Central storage of customer’s Data
Speed and ease are critical in sales. It is hectic to search a customer history from the bulk of paper files and records. It is a waste of time to search for customer detail and his purchase history and send the same message multiple times to the same customer.
CRM saves the accurate record of your customer’s detail and purchases. You just have to enter a name or the product he bought to view the complete record of the deals with the particular customer. It helps you to build a timeline of touch points with your customer.
CRM allow managing sales pipelines and viewing opportunity queue. This sales forecast let you make an effective marketing strategy for your upcoming products.
Streamline Reporting
Different salespersons track different activities and then have to combine to make a coherent picture. It is not only time consuming but also the different thought process of marketing person effect the final plot of the accomplishments.
CRM allow combining of data from all the activities to present in a single uniform layout. It keeps the consistent record of the activities in a manner that is required across the sales force.
Cross Communication
CRM provides and improves communication at the organizational level. It brings together all functional areas for a common objective to optimize customer’s experience.
A good CRM allows, marketing, sales, accounting , Shipping, Logistic and IT employee to analyze at what stage a customer is standing and how to complete the task in given time to fulfill his requirement.
It helps every sector to focus the customer’s exact expectations from the company.
Marketing Growth
CRM helps to improve marketing efficiency by developing effective marketing campaigns to target potential customers. Direct marketing through targeting interested customers gives a higher response rate. To promote new products you can send messages to only those customers who have bought other similar products in a given time frame.
Integration with ERP
CRM can be integrated with your business ERP system. It allows you to match customer’s information with other business operations. To know how CRM is integrated with ERP system you can check our ERP.Gold which comes with CRM integration. It can be customized to suit best for your business.
There is a quiet simple question you should ask yourself “Do you want your business to flourish?”. To achieve a speedy success CRM will defiantly be a helpful tool. Having a CRM in your business will give you and your prospect an awesome experience.