Having Trouble Getting Your Startup off the Ground?

So, you have an idea. You’ve even developed your idea through flowcharts or by writing it out or by talking it out. It’s ready to go, all you need to do is actually go. I’ve been there, most startups have been. But that doesn’t stop you from wondering what’s stopping your product from getting out there. So,what is the bottleneck keeping you from your well deserved millions? Well, I can tell you from personal experience that…

You are.

Yes, you are. Sorry, was that too honest? Maybe, but you need to hear this.

“But I’m pouring my heart and soul into my idea! It’s consuming my life!”

Yeah, well that isn’t everything. Sure, you’re perfecting your product. You’re making sure whatever you release is perfect to your standards before you start selling it and pitching it. Sounds like a good idea, right? Seems reasonable, smart even, to wait until you’re comfortable with your product.

Well, you’d be wrong. If there is one single self evident truth in life that translates to industry, especially in the tech and internet industry, it’s that perfection is simply unattainable. You’re never going to get there. Even if you think you’re almost there. Someone, somewhere, somehow is going to have a problem with something you did or is going to have a better way of doing some aspect that you didn’t even think of. It’s the way of life.

It’s not your fault.

That being said, don’t sweat it. I’m not saying this so you have a panic attack of never being able to accomplish anything. In fact, please don’t. Instead, be confident in your idea and once it can be used, let it be used. Release it, show it off. Get your product and your name our there. You’re not going to get that next round of seed money unless you show results. And the fact of the matter is, the best way to get results is to have people who use your product.

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Am I investing in wrong channels to find the right customers?

If after investing a large budget in your marketing operations you are still unable to generate leads, you should ask this question: Am I investing in the wrong market?  and how can I find the right market?

The customer acquisition is not a linear or predictive streamlined process, but it still needs a proper and thoughtful planning.

For a growing business, there are a couple of tips and tricks you need to know to make new customers and to engage them with you for a long term without running over your budget or investing in wrong channels.  Here I share my ideas how to plan a scale able and dependable strategy for customer acquisition.

Having a generic plan to on board new customers is essential, which include:

• Accounting of the platforms
• Success metrics
• Timeline
• Manpower

Always Be Prepared ….. It matters!!

In startups irrespective of the size of the team, resources, and the budget each employee should understand your acquisition process and their short and long terms roles in on-boarding. You will be able to respond quickly to the glitches; for example if the user encounter an unexpected error in registration or sign up process. The development team is needed to resolve the issue on immediate basis. Also your customer representative team along with communication and marketing people are supposed to give a quick response to the complaint of customers on chat portals and social media and engage them in a proactive manner about the services and efforts to fix the problem. (more…)

How dashboard data helps making decisions:

In any enterprise, most managerial decisions are based on data. But it’s hard to conclude results, look for trends, and spot changes when data is in its raw form.

When data is presented in an organized format with references it is normally called a report. Most of these reports are generated on request and are not instantly available. A Dashboard is a collection of one or multiple reports quickly available in a user defined format that exactly gives user what he wants to know.

Analytical strategies require a clear understanding of operational performances. To run business operations on high level performance and to respond rapidly to the changes and updates many organizations are turning to custom software utilities to collect, manage and use information in a meaningful way that is according to their business missions including dashboards.

Startups and medium size organizations are looking for systems those provide off-the-shelf dashboards, https://erp.gold has been a choice for lot of small and medium size companies as it offers dashboard reports from all aspects of the business including CRM, ERP, Accounting and marketing in one spot as compare to Salesforce.com or QuickBooks dashboard reporting which are limited to their area of operation.

Business Intelligence tools are more than simple graphical display of statistical data

Taking dashboard to a next level, Business Intelligence Solutions provide predictive analysis on the basis of trends and are capable of making decisions to immediately respond to the changes, which helps to grow your insights into your business goals . If you have a strong and determined strategy for the evaluation and monitoring of your programs but you are struggling to make a best use of your data and to analyze it in a productive manner, one of such tool might be a best fit for your organization. (more…)

Do you have right tools for your business process?

Successful business requires great tools along with better people.  There are number of business applications available online to support your business operations but you still need to look what will be the best fit for you. The business world is much more competitive than you would think, it evolves with rapid innovations that you have to keep up with in order to maintain a good position in the market. Building your own custom software will guarantee you that they are a great fit for your business requirements. (more…)