How Does A Customer Relationship Management System Give You A Competitive Edge?

on September 07, 2016

There was time when sales people had to put in countless hours to hold their customers and the individual reps were expected to manage all the customers’ data and build long-term relationships. However, the invention of Customer’s relationship management (CRM) Systems are there to handle everything related to customers, making such inefficiencies a thing of the past..

Customer Relationship Management systems give customer insights which enable your marketing sector to design and apply intellectual promotions for the most suitable customers. Customer analytics is integral for gaining a competitive edge and can assist you in optimizing customer interaction and to improve your customer’s satisfactions at higher level.

Just a few benefits of having a CRM:.

1-Track and analyze the customers

You don’t have time to track your customers? Don’t worry. Customer relationship management systems will let you track and analyze the buying habits and preferences of your customers. The beauty of CRM is that you have automatic access to the analytics of your product and services that are selling and to whom. This centralized system gives powerful tools for analysis and reporting. You can monitor the sales pipeline with a clear picture that how it is working and where snags are arising.

2-Focused Marketing

Customer relationship management systems allows you to target customers with the greatest potential for upcoming sales. It guides you to focus and fine-tune your marketing plans to make your efforts more productive. Decision making tools of CRM will let you record and link the data to make best sense of it. CRM solutions are used to synthesize, interlink and display data in visual demonstration to identify, flow, pattern, and link for new sales decisions.

3-Rationalized Customer Experience

Today’s customers expect streamlined and modernized experience with fewer hindrances. A CRM system will let you profile your customer to quickly identify them, address their actual needs, and provide them additional services that match their profiles. It provides the ability not to mess up with the record of your customer and recognize them on the very time to come to know who are you dealing with. And your customers will thank you for your efficient service by being loyal.

4-Improved Coordination

Instead of having separate system functionality and access portals for the information there is a common CRM platform for sales, marketing and customer service. This system will manage your complete day to day tasks regarding administration, planning, appointments schedule, follow up— in fact all the important tasks of your sales team.

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Low Cost Lead Generation

on September 06, 2016

What is Lead generation??

“Lead generation” is a marketing term that refers to a process of stimulating and capturing the interest of customers into any product or services of a company. The sole objective is to boost up the company’s sales. A company should search for cost effective lead generation, and the advent of digital channels (social media) in recent years has greatly helped this endevour.

But why is it important?

Time has changed and so has the buying process. Now that everything has come to the web, it has become a THE go-to source of information for most people. Due to this change, marketers have to invent new techniques to increase sales and catch the attention of online buyers.

The top 3 cost effective ways of lead generation to increase sales:

1) Networking:

Networking is defined as generating leads by making potentially profitable relationships. You can build interest and relationships with customers on social sites such as Facebook, Twitter, Google+, Snapchat and Instagram. Be authentic, consistent, and real-time to put forward the best foot online. Millennials respond especially well to this kind of marketing.

2) Emailing:

One of the best present forms of marketing is emailing. Whether you want to keep in touch with your customers to offer them your new service or you want to send any piece of information related to your service or product, e-mailing is a great way to get attention. As with social media, you MUST avoid spamming or offering too many “selling statements”. Focus on creating value for your customer and catering to their needs.

3) Prospecting:

Yes you can capture customers by prospecting too.

Prospecting is the way of finding potential customers for business. You can use few modern techniques to find leads, serve them, and in the end convert them into customers.

Firstly, make warm calls: Don’t be cold with your initial contact with new prospect. Be incredibly warm.

Secondly: Become a thought leader: Before reaching out to new prospect, establish yourself as a thought leader. You can do this by writing a blog, article or publication for an industry.

Thirdly, be a trusted source: Do not only use a static-script in prospecting and make sure you listen to your prospect and customize your conversation according to their needs.

Lead generation should be cost effective and captivating, our software helps you do both.

Have more ideas? I welcome you to share your thoughts for lead generation.

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Great Ideas for Promoting Locally

on September 05, 2016

We all know that internet is now a powerful source of creating potential customers for small businesses but some still operate on a local level. Here are some hot tips on how to get new customers right on your doorstep.

Public Relations

First thing to remember about PR is that it does not drive an immediate result. You don’t need a separate marketing team for you PR objectives, just keep in touch with your local newspaper, maintain your relationship with media persons and journalists, and distribute a press release on weekly basis. PR events can influence the effects of promotion programs. Buyers and end users can be entertained with free promotional samples.

Local Directories

One of the best ways that a local business can be found online is by adding your company into the top online business directories. There are many popular online directories such as Yellow Pages, LinkedIn, Yelp and Foursquare. You should enter your details on all of them to get a maximum opportunity to be found by the customers who are actually looking for your services. Also sponsor a football match or any other sport event where team wears your logo on their shirts so that their community and friends will become your fans as well.

Donate your time by participating in services clubs or chamber of commerces; offer to be speaker at community events and centers. Donate your products to schools or churches and you will be repaid with significant amount of customers.

Website and Social Media Pages

These days, every size of business must own an attractive website that clearly describes your business and should be easy to find and navigate. While building a website, focus on the quality of your content and communicate your brand identity with an optimal search engine strategy.

Also use social media platforms like Facebook, Twitter, Pinterest, Instagram etc. These platforms let buyers engage in your business by giving reviews and feedback through comments and they can ask question related to your product which you can respond quickly.

Blogging

Blogging is another chance of being noticed and helps in SEO because you can make use of keywords and tags in your in your blog posts. By adding new and quality content, your website will be crawled regularly. It also provides an opportunity to interact with your readers by letting them add comments related to your blog and giving their reviews. Also add social sharing buttons so that followers can easily share the informative and attractive posts and you can have more people to discover and reach your business.

Video Marketing

Video has a potential to grab the maximum attention of the mass of audience to potentially drive the lead. Youtube is one of the world’s largest video sharing websites where you can create your own channel to upload your videos. It can be beneficial to forego traditional videos of your product and service and instead use animations, colors and effects along with link of your product.

So what are you waiting for? Follow these tips and start promoting your business. For more information just stay tuned.

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Invoice Essentials You MUST Know

on September 02, 2016

WHAT IS AN INVOICE?

An invoice is the legal financial slip or document that is mostly used to keep record of transaction within a company. It is crafted using company’s name, color and logo to be consistent with other branding. It contains list of information such as code, name, date, amount etc.

Every company generates an invoice for protection purposes of both parties. For the growth of your business you need to send an invoice to your costumers to get paid on time. On the other hand it gives an impression on your costumers that you are keeping record of everything and you can get back to them at anytime. It is is a firm proof or evidence of any transaction.

Care should be taken while generating an invoice. The order and detail of information about costumer’s purchase should be taken into account; it should also contain these 3 essential points:

1) Complete product/service details:

How to know that you paid the right amount for what you ordered?

Let’s say your invoice doesn’t give complete information about your purchase and the invoiced amount is double the amount you expected. Would you trust that company to send you more product?

Complete information and details are necessary to be included in the invoice. It is important to cover everything so it doesn’t cause confusion for your customers. On a good invoice, all the goods/products are clearly and individually mentioned on it with the corresponding cost and amount.

2) Order or service delivery time:

The date/time is very important to be mentioned because it determines how long a costumer has to wait for the delivery of a service or order. An exact date and time of invoice keep record when the invoice was generated or the time and the date of delivery. It ensures that costumers received his order at specified time.

3) A direct number in case of help:

An immediate contact number is provided at the end of invoice for the costumers if they are not satisfied with the product or if they have any query related to it. It shouldn’t necessarily be your company’s main phone line number but it should specifically be of an employee dealing with such queries.

Do keep in mind that satisfaction of your costumers is extremely important for business. You have to set up and maintain the reputation of your company! So it should not be compromised.

Our software creates beautiful, automated invoices for your business.
Check it out!

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Why you need to identify your customers NOW

on September 02, 2016

It’s easier to love a brand when the brand loves you back. – Seth Godin

Successful businesses are those who identify their valuable customers, build strong, long-term relations with them, and follow through with them properly. The more you know about your customers, the easier it becomes to have the opportunity to sell them new promotions and offers. Identifying those who are best fit for your business priorities will give you a clear picture of your most valuable customers.

This blog outlines that how you should identify your most valuable customers and how to attract new customers by providing value-added services to the on-board customers.

Customers Persona

Customer’s persona is the illustration of your ideal valuable customers with their demographic data and psychological motivations; basically, a complete profile of the person. It helps you to understand the needs, behavior, concerns, likes, dislikes, preferences and expectations of the customer. After which you can tailor your messages, content and services to their specific interests.

Profiling your customers will give you an idea that how to make new valuable customers with similar profiles.

Type of Customer

How big is their operation?

What is his industry about?

For whom does he work for?

Sorting out the type of the customer is important. Type will vary according to the profile of the customer. Customer can be an individual, a group, a new startup, a small enterprise or maybe a big one. Specifying the type will let you more organized and prepared about the demands and expectations of your valuable customers.

Detailed Feedback

You should try to figure out what they think about your product and services. It’s worth getting a feedback from them on regular basis. By obtaining their reviews you can get an idea that how to improve your existing product and how to come up with your next product which can appeal them. James Cash Penney says

“The well-satisfied customer will bring the repeat sale that counts.”

User feedback and reviews can increase conversions. They can remove doubts your other potential valuable customers may have about your product and guide in making a selection among your products as customers believe other customers more than the sales or marketing reps.

Helping Return Benefits

Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong. – Donald Porter

It’s not enough that you sold your item and the business is done. You have to make sure that your product is functioning right after the purchase. If they are still not satisfied, replacing it with a new one may remove their doubts. Be always ready to help your customers and to resolve their issues immediately. Do more than what is required of you and your customers will feel valuable and will come to you again and again.

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How Does A Customer Relationship Management System Give You A Competitive Edge?

Low Cost Lead Generation

Great Ideas for Promoting Locally

Public Relations

Local Directories

Website and Social Media Pages

Blogging

Video Marketing

Invoice Essentials You MUST Know

Why you need to identify your customers NOW

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