Why do customers switch to different suppliers??
For a company it is highly important to satisfy your customers in every way. But how would you do that?
Now that’s not the real question. You have to dig deep and explore the reasons of your customers switching. Therefore, the real question arise is “why do customers switch from one supplier to other?”
The reasons could be many but you must ponder over the one which the customers have opted and look for the solutions.
A survey was carried out by Ventura Customer Service and the result showed the following reasons that are given below
a) Core service failure-43% approx.
(Service mistakes, errors, or service ruins)
b) Service encounter failure-34.1%
(Staff uncaring, impolite, unresponsive, or unknowledgeable)
c) Pricing Issue-29.9%
(Increase in prices, Original price range out of budget of customer, Customer earning or spending less)
d) Inconvenience-20%
(Poor Location, Operating hours not suitable for customer, having to wait for service)