ROI (Return on Investment) is a much-known term in the world of marketing. It helps you to estimate your money’s value from your marketing camping.
If you are not fully aware of it just dig into this article to understand why it is important to learn and improve your campaigns.
How to Calculate ROI
The most basic method to calculate ROI for digital marketing is to measure the metrics that are tied directly to profit and revenue. A general mathematical equation I to calculate ROI is as follows: (more…)