Market sustainability is a challenge. As more and more businesses keep coming in competition, it becomes difficult to stand out without having an efficient marketing approach. Traditional advertising is a slow and arduous process. Influencer marketing is now one of the most quick and cost efficient method today to acquire potential customers. (more…)
Lead Generation Ideas for your Small Business
on January 23, 2017
As a marketing manager, I spend a lot of time and resources in planning campaign and creating content. Well, obviously the end goal is to generate new leads that will convert into paying customers. We know that a swift stream of leads is necessary for a business to run smooth, but it’s not such an easy task. Attracting and obtaining a qualified lead is much more difficult than your thoughts. Different lead generation ideas are available on the internet world. (more…)
What is Inventory Optimization
on January 20, 2017
Inventory optimization is a strategy to balance the amount of working capital that is tied up on inventory into the inventory with service level objectives across the multi-store keeping units. It is integral component of supply chain system. Balance sheet contains it as an operating asset. (more…)
How to Make Customers for your Small Business?
on January 20, 2017
I have been asked this question many times.
“What is the most difficult thing about starting a business?”
Well, my answer is obviously “Making customers”.
This is particularly true when you are making a startup on small scale and have a limited budget. Having a great product or service is not enough, a significant number of potential customers are necessary for your sales. (more…)
How to Make your Marketing Emails Attractive for the Readers?
on January 20, 2017
Email is a mode of communication specially used for official massages. Another use of emails is to attract the customers through email marketing campaigns. Marketing Emails must be attractive for the readers and it can be possible by these strategies. (more…)