An account management or manager is a person who works for a company and is responsible for the management of sales, and relationships with particular customers. An account manager maintains the company’s existing relationships with a client or group of clients so that they will continue using the company for business.
So, Following are some important tips for successful account management in today’s busy business world.
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Build Relationships That Acknowledge the Whole:
When building relationships with clients as an important account manager, work to understand the ways in which specific relationships, functions, and business needs work together to define the account relationship as a whole. By having a clear view of the big picture, you can more confidently take action to serve the needs of a client.
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Understand who your Clients are:
In addition to taking a holistic approach to the important account management, it is important to truly understand who your customers are. What is their business all about? What is the current state of their industry? What are their goals, and how can your company help them achieve those goals? The more you know about your key customers, the better you can tailor your service to suit their needs.
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Well Organized :
The account manager must have to ensure that services are delivered on time account managers will need to be well organized. By managing themselves and their diary effectively, they will prioritize tasks and rearrange when necessary to get the job done.
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Set Expectations:
When a company set high expectations but fails to deliver it can have a significant adverse effect on the reputation. However, when a corporation underwhelms a potential client, there is a risk of losing out on the custom. A good account manager will be able to strike a balance between setting the right level of expectation, acting with integrity, while also ensuring that expectations on delivery are managed in line with this.
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Great Presenter and Negotiator:
One of the more important aspects of the account manager role is to secure the contract. Quite often the account manager will need to deliver a pitch to potential clients to seal the deal. Not only that but the account manager will need the capability to negotiate a profitable contract and land the business.
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Manage Meetings:
In many roles, it can be easy to let meetings over-run and lose focus. A busy account manager can ill afford to waste time dealing with irrelevant issues. A good account manager will lead positive meetings with clients and staff to ensure that matters are addressed and efficient decisions are made quickly.
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Be Reliable:
When you say you will do something, be sure you follow through and do it. This is another important part of building trust between you and your clients. In this same vein, don’t make promises you can’t keep. Maintain realistic goals for yourself that correspond to the goals of your key accounts.