6 Actionable Tips to Making Your Small Business Look Like a Billion-Dollar Corporation

6 Actionable Tips to Making Your Small Business Look Like a Billion-Dollar Corporation

Crowdsourced Design, Social Media, and SaaS can help your business appear to be much larger than it really is

Looking professional is important in the business world, super important. After all, would you trust a guy to fix your roof if he showed up without a ladder and a tool-belt? Would you trust a dentist who is using a barber chair and plastic, toy drill? There are certain signals we pick up on as consumers of goods and services that mark a product as quality. Basically, we judge things at the surface-level as to whether they are worth investing our valuable time and money in.

“Confidence breeds trust, and trust is the very first step to converting an on-the-fence buyer.”

For your own business, the more professional you look, the more confidence a potential customer will have in you and your products. Confidence breeds trust, and trust is the very first step to converting an on-the-fence buyer. Unfortunately for the old-school business owner, professionalism can no longer be proven simply by having a business card or storefront. Today’s entrepreneurs must be adept at juggling many marketing and business activities — the proverbial “many hats” — in order to take advantage of the landscape. Fortunately for the new-school business owner (ie. you, you clever person you), being a polymath is easier and more-accessible than ever.

Branding

I love what my parents’ native language is, because there are many words in its lexicon that can convey entire concepts, emotions, or philosophies in a single expression. “Brand” is one of those words that exist in English, it resists concrete and empirical definition and yet you can say, without a doubt, that Coca-Cola is an extremely effective world brand.

But don’t let language barriers limit your creative intelligence. A strong brand should illustrate your business’ culture and story in an effective, consistent way. For Coca-Cola, their strong message of happiness and celebration created a colloquial and made their brand synonymous with the experience they created, “Drinking a Coke”. Here are two extremely feasible changes you can make to enhance the quality of your brand.

 1. Review your color scheme

Color influences the way we perceive the world and the way we feel about life. Color conveys emotions implicitly before any words are spoken. Use this to your advantage in sending your core message. Choose colors that match the personality of your business and the product you sell. Your goal is to effectively communicate your brand. Not an artist? No worries, try http://coolors.co for countless crowdsourced color palettes. A good rule-of-thumb is to have 1–3 complementing colors that go well with white and black. Consistently use these colors in your marketing and company representation so people clearly identify your brand with your unique color palette.

2. Redesign your logo

Picture someone you love, what is the first thing you see? Chances are it is a mental picture of their face. Faces are what we identify people by. In the same way your logo is the face of your business, probably the first thing people think of when they hear your company name. Like colors, you want to make something evocative. A good starting point would be considering flat design. Flat design is a popular trend that tends toward simple, representational imagery. This is in contrast to skeuomorphism, which tries to emulate real-world textures, often at the cost of readability. Having a professional re-do your logo may be cheaper than you think. Check out freelance and crowdsourced design websites like Designcrowd, Fiverr, and Upwork.

3. Go Wide

There are countless platforms on which people work, interact, and entertain themselves. Your job as a company is to position yourself on the platforms your most likely customers will be using. This approach of “going to the customer” on their terms is a fundamental paradigm shift in economics, and the quick adopters will be sure to profit. Show up where your audience is hanging out, in a way that is valuable to them. For example, a florist might post beautiful arrangements to Instagram with notes in the description on the flowers’ background and bouquet design choices. Said social media-savvy florist would hashtag his/her images with tags commonly used in-industry to effectively reach those who would be most interested.

4. Go Deep

The social media-savvy florist in our story made great choices in his/her marketing strategy. Besides platform selection, one of the best decisions was posting native, quality, relevant content. Being native to a platform means utilizing it in a effective way according to its attributes. For instance, Medium is better for long-form posts while Twitter is better for quick, real-time communication due to the way their respective UX’s are built. Do your research on what constitutes good content, and tailor a content strategy based on the unique qualities of your business and the platform you are using.

5. Go Back to Thine Web Admin

While your social media profiles will adapt to each platform, your website is where you get to express yourself on your own terms. Having a professional looking website means paying special attention to UI design, loading speed, mobile responsiveness, and SEO. A good web designer will do more than just pack a bunch of JavaScript animations as “eye catchers”, they will build a great experience with lots of backlinks and strong calls-to-action to convert visitors.