Small business owners are supposed to manage their resources efficiently so that they can achieve more in limited budget. So here are some simple Social Media Marketing Tips related to effective use of social media for your business in a cost effective manner.
Utilize Affordable Tools
Social media marketing is massive. Facebook has 1.65 billion active users every month. There are 350,000 tweets every minute. If you are an industry owner and you need to swift through these uploads to find best suited social media audience. In order to do this you need right tools that can crawl the Web pages and find good quality shareable content.
Profile Target Audience
When building marketing strategy the behavior of buyer is pertinent. Profiling of your target audience really works on social media as it works for specific reasons. Make a list of specific things and topics relevant to your industry in any manner. Then use the content curation tools to find content that is sharable.
Organize your Efforts
Use content calendar for effective monthly planning. You could use Google calendars which are simple and easy to use. You can write a theme that your social media audience would love over each date. You could allot these themes on the calendar in a cycle, this way your audience would get bot value and variety on your social media pages.
Use Diverse Sources
Use anything that all audience look for, it will add a freshness factor. Not every time people want something new, they want familiar things done differently. You can do the same with above mention example of themes on a cycle by adding familiar stuff in different formats with different sources.
Different formats can be videos, content, gifs, graphs, infographics to make your social media pages better and interactive. Include eye-catching visuals as visual increase engagement of audience by 80%.
Use Existing Content
If you have already shared a great bunch of stuff on social media, than it is good! Now you can bring forward again those shares to reignite conversations to drive traffic to your site. You can reuse your old stuff with a little editing or adding new images, hashtags or anything that is sensational in current timings. Repost some of your golden posts with a new angle.
Add your Personality
State your opinions for your audience. Add a little personality and idea of yours that could excite others on whatever you share. Your personal greetings, your visions and invoking thoughts may strike someone’s mind to read more from you. The biggest asset of a small business is its vision to take over the world.
If you have any idea for social media marketing of small business, share it in the Comments Below.